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SEO is not just a buzzword but a considerable investment for many businesses. No wonder why, because 92.96% of global traffic comes through Google.
However, since the SEO boom in the last 2 years, SEO strategies are no secret in 2025. Everyone is creating SEO optimized websites today. Many blogs that rank on Google often manage to do so with basic SEO link-building techniques.
For guaranteed SEO rankings in your competitive niche, you need to go beyond traditional guest posting, keyword research, and other traditional SEO strategies. You need advanced link building strategies to win the competition in your niche.
Let's talk about some of these underrated strategies that will help you stand out from the crowd.
Let's first trace back to the history. Remember the days when Yahoo! and Google were a buzzword? (Probably the only time when Yahoo! was nearly as popular as Google). They ranked the articles based on the content on the page.
But soon, Google changed the game. They introduced the concept of backlinking, which analyzed the number of external websites pointing to a page. Based on these collective factors, content would rank on Google.
Backlinking has become a relevant SEO factor today in 2025 for ranking an article. It not only judges a page by the quantity of links it's receiving, but it’s quality as well. After all, adding quantity online is just a matter of smart copy-paste. Link building is a complete science altogether.
But what does it mean?
Link building refers to the links that point one way to your website. This is the same as backlinking.
Why backlinks play an active role is simple. They directly guide an audience to your website while they scroll on other websites. This directly draws traffic to your website, making your domain noteworthy in Google's algorithm. As a result, backlinking directly boosts your visibility on search engines.
While such backlinks are inbound links for your website, your guest website calls them external links.
To analyze your website’s backlinks you can use Google Search Console which is a highly effective tool.
However, expert marketers and SEO strategists such as our experts employ premium SEO tools and tested strategies to gain your services' visibility in the industry.
You can learn more about Backlinking basics here.
Let's discuss some advanced link-building tips for boosting your visibility by 2x.
We will explore the quality link building techniques that not everyone will tell you. But these tips are guaranteed ways to rank your websites better and quickly.
All SEO experts use this strategy regularly to gain quick traffic. This is the best place to start with.
But before fixing links, you need to find them. We’ll divide finding broken links into two parts:
Credible Websites
Often, reputed websites cannot keep track of their pages that once ranked high for their trending or valuable content. With time, the backlinks on their websites that pointed to other sources shifted. This can be because the other website changed its domain, deleted the page, or another reason.
This means the link on the source website points nowhere, and the web owner doesn't know this. This is how you can help them:
Once you find the gap, you can politely point this out to them and suggest including a link to your services that will significantly benefit them. This will earn you a backlink in return.
But then, how do you approach them?
Have a short email pitch that appreciates their content, gently points out the gap, and straightforwardly extends to fill it with your solution.
If your content is valuable, they will agree to it.
Let's come to part two, fixing broken links for your website.
Some websites backlink to your website. But now they don’t because those pages on your website got deleted or because they mistyped the URL. Somehow, there has been a disconnect. These are also called broken inbound links.
Now is the time to restore those pages or contact the publishers to keep the link juice flowing and strengthen your advanced link building strategy.
They will be open to accepting it again because they found your content valuable in the past, the reason why they included it.
Before we conclude on fixing broken links, it's important to know that backlinking tools greatly aid in finding broken links for your website and amongst credible sites. At ViralChilly, we always have a radar to spot such blips and are quick to catch them to immediately benefit our client’s reach.
Before we explore this topic in detail, I would like to mention that the skyscraper technique is an ideal example of a coined term. That’s also a part of an advanced strategy that we are discussing.
If you coin a catchy term, it passively provides tremendous monthly traffic. It saves you all the time that you have to spend performing outreach. And hey, no sooner than you know, you're introducing this new term, which will give you authority in your niche.
The skyscraper technique was coined by Backlinko and is fluently referred to by top marketing and SEO websites such as Semrush, Hubspot, and others.
The name itself is self-explanatory. I mean, who can take their eyes off the tallest skyscraper in the city? When I say skyscraper, it's not a building that stands the tallest for any year or two to be taken over by another. No, it goes unbeaten for decades.
The content field also has skyscrapers - that earn a stupendous weekly traffic. But now, it's your turn to not just see the skyscraper but create one to draw that traffic to your website.
Step 1: Find a “Link Magnet”
Find "Link Magnet" content, i.e., irresistible content that no one can avoid visiting, scrolling, and reading through - from start to end.
You can use tools like Semrush or BuzzSumo to locate such content that draws huge traffic.
Step 2: Find a Content Leak
While the content is magnetic, you have to look for a few leaks where you can give your best shot.
You can offer an improvised version in multiple ways:
1. Adding more numbers: You can write an article, "25 Mouthwatering Continental Food That You Can Cook at Home", while your competitors lasted until 15 items. Something that takes an effort to beat, such as this.
2. Adding quality: Anyone can add numbers and more content compared to the competitors. But Google doesn't make it that easy. It looks for quality as well. The good thing is that most websites don't dig deep enough into each number. Many of them skip when it comes to references.
3. Make it Visually Stunning: The best way to get your content scrollworthy is by adding stunning images that make everyone feel like sitting in an art gallery.
If you take care of these three aspects, you steal the show.
Step 3: Reach out your targets
Now, you must look for the targets who currently link to the magnetic content. Once you have a list of these websites, you must pitch them with your content. Make sure to use a short, simple, and connecting cold pitch that offers something irresistible to them.
These leads will accept your quality content if you are offering something better. These could be listicles, comprehensive guides, or content hubs. Once you get an idea of this, you will know this as the quickest hack to earn the maximum traffic in a minimum duration.
If you haven't heard of unlinked mentions, now's the time to learn about this technique, one of the quality link building tips that is not so commonly used.
After creating noteworthy content and having a life-easing solution, it's obvious for businesses to refer to your services for their blogs and social media.
Unfortunately, it's an unlinked mention, i.e., the publisher mentions you on their website but forgot to link it.
Regardless of the reason that made them skip it, they just need a gentle reminder about this, and they will add a link to the mention.
After all, your valuable content made them mention you in the first place. Adding a link was just a few seconds away to earn you amazing traffic.
You can filter your targets and shortlist them based on the criteria, such as domain traffic over 100 per week or webpage traffic over 400.
Fetch their email addresses (more manageable with the right tools), and send them a quality email with regular follow-ups.
Here's what your email can include:
You can use Google to find these unlinked brand mentions, but many tools have a dedicated feature to do this for you.
This method is the finest advanced link building strategy in SEO that you can afford to miss.
You can skip this technique if you can afford close to $500 per link. Considering the target of 100 links for proper results, you should be okay with paying $500,000.
Okay, even if you got an unbelievable discount, the amount is still huge!
If it sounds small to you, you can skip this smart advanced link building strategy, which can fetch you nearly the same results.
All it requires from your side is the ability to collaborate.
Forming your own tribe during the off-seasons before launching collaboration campaigns is an excellent idea to set the base. And platforms like LinkedIn and Twitter are of great help in this regard.
I read the best description of an ideal collaborative link building strategy on Backlinko, where Brian mentioned it to be like the Avengers - they are independently working on their missions but come together once in a while for the best collective impact.
The advantages of such advanced link building techniques are:
1. New Audience: It allows you to tap into the audience and readers of other marketers or bloggers you never knew (and vice-versa). To your surprise, someone from the audience may take a liking to your unique product and become its subscriber in the long run.
2. Quality backlinks: The new outreach also catches the attention of a few next-level websites. This will give you the benefit of getting a high-quality link that is exactly what Google looks for to rank your articles.
3. Cheap and Quick: Imagine doing five collaborations and reaching out to 100+ audiences quickly at nearly no cost. The benefits are simply amazing and beat the traditional link building approach.
How to start with this?
The first step is to research for your partners. It's worth it because this won't be a one-time campaign. If done rightly, the newfound partners would be your lifelong collaborators.
But don't approach random marketers. Don't directly approach your competitors because you might already have a lot of content in common. And yet, with a well-planned collaboration, things can proceed.
Sometimes, you can choose to write a blog, and your competitor can contribute with impressive and flashy infographics that no one can stop gazing at. This is another idea of a successful collaboration.
With the proper planning and strategy, collaborative link-building results in the best experience for bloggers.
We know that receiving backlinks from reputable websites earns you a lot of traffic and high-quality links. This gradually improves your visibility and boosts your search engine ranking.
But here's how you can instantly boost your visibility and sales with one short trick –influencer collaborations.
Influencers need no introduction. They already have a loyal following that has a great relationship with them that goes beyond content skimming.
So, when the influencers suggest something to their audience, imagine the benefits you can derive from it.
Given that your content is rightly structured and designed to answer all your audience's curiosities, collaborating with influencers not only lands traffic to your website but also lands an audience with a purchase intent. That means this audience is sales-ready.
When you get such a large audience from the influencers, Google considers your content interesting enough to rank it on their search engine.
Influencers benefit you from multiple backlinking sources because their outreach extends to multiple platforms beyond blogs. They have a significant following on their social media, such as Instagram and YouTube channels, so you gain a variety of backlinks.
One example could be inviting a top blogger in your niche for a product review. If they like it, they will certainly post this product review on their website. You can also request that they add a link to your website.
Besides, this blog won't be just a sitting blog. It will travel to multiple channels because the influencer will share it across various platforms, and if the content is top-notch, the readers will share it, too.
Influencer collaboration is one of the underrated quality link building tips, and you should certainly give it a try.
Have you ever encountered round-up posts like "Top 25 Writers from Ohio to Watch in 2025"?
(Ohio was just a random pick, but you can consider your city or community)
What author wouldn't feel intrigued to find their name on the list?
And once they find it amongst others, they will undoubtedly want to link their website.
In exchange, they will be equally glad to add your link to their website.
This brings massive traffic to your website from multiple authors.
This strategy is effective with quality content and has a decent recognition in the market with authentic content with a few collaborations in the past.
If you haven't yet made the mark, it's not late at all, and it won't take long. But if you are short of time, We are here to save that time for you.
Repurposing existing content can be boring, and it's time to step up and create something original.
One of the most advanced link building strategies in SEO is publishing original research. You can approach this strategy through surveys, experiments, or hypothesis-driven studies.
Trust me, research sets you apart by offering something fresh and valuable to the industry.
Here's how to go about it:
When you do this, you're creating content and building authority. And people love to link back to original studies and statistics. If your research resonates with an industry audience, backlinks follow naturally.
Even unexpected or controversial findings can spark discussions, leading to even more shares and links. Sometimes, results that challenge common beliefs generate the most buzz as people debate, share counterarguments, and reference your data in their responses.
The takeaway? Investing in original content like research or case studies means you're not just earning backlinks but building trust, authority, and a lasting impact in your industry.
Did you encounter a viral trend or a unique idea that the audience will drool behind?
Be the first to post about it, and let your content be backed by foolproof concepts that refer to well-known websites in the industry.
It will bring you soaring traffic instantly! However, the challenges are two:
Often considered outdated, their high effectiveness goes unnoticed in creating significant traffic for your website even today.
This is why link pyramids are considered advanced link building techniques.
To understand this concept, imagine that you're building a skyscraper. You need a solid foundation and support at every level to reach the top. That's precisely how pyramid linking works. It's a structured strategy that funnels authority from the ground level and helps your target page climb the SEO ranks.
Let's see how each level contributes:
You can read this in more detail from multiple websites like these.
The pyramid structure is a perfect way to create authority that flows naturally from bottom to top, making the top-tier links stronger and more effective for SEO.
The benefits of this approach are multiple.
Firstly, it minimizes risk by keeping lower-quality links away from the top-level page and safeguarding them from penalties.
Secondly, it's very impactful for boosting authority. That's because each Tier lifts the next, systematically transferring link juice to the top.
Lastly, whether you're targeting 10 pages or 100, the strategy is flexible to grow as per your requirements.
Guestographics is a combined power of infographics and guest posting. Creative graphics are always highly engaging and a sure way to earn extra backlinks as compared to ordinary guest posting.
Every blogger posts guest articles to other websites to gain traffic. But you can stand out by adding a compelling infographic to it and offering it to relevant sites.
After all, who can disregard irresistible graphics? Websites will know that their audience will love these graphics and want to share them with others, bringing them more backlinks.
In this way, guestographics are more effective and go beyond the traditional approach of quality link building techniques when executed creatively.
2025 is here, and traditional backlinking is overrated. You need advanced link building strategies in SEO for quick and impactful visibility to compete well in your industry well. We have shared the top quality link building tips in this blog, and by considering your website needs, you can use them to the best of your benefit. At ViralChilly, we help our clients with proven and top-notch SEO strategies so that your products and services become known to the right audiences organically, in the quickest time.
