102 Power Words You Need To Hook Your Customers

You read an advertisement and what? You felt so compelled to buy what the advertisement is selling. Give me a high five 🙏 if this sounds similar to you.

Chances are your eyeball got stuck to its amazing visuals or may be to its colors. But sometimes when it’s all textual, A single quote or more specifically a single “word” grab your attention so hard that you are biased to buy it for your own.

Yes, definitely some hook words are there that cater such a huge difference. Especially in the marketing world, Language is always considered as the most potent tool. When used effectively, it can do wonders that you have never imagined.

Marketers and advertisers are constantly harnessing the power of these influential sales words to sell you things.

Though, the argument is still there among people who consider marketing as a concept of visuals and multimedia rich mode. For their kind information, Language is still the strongest weapon that can benefit you with number of leads and can increase your sales.

We often come across some phrases like “Join Us” or “Sign Up”. Although, both phrases serve the same purpose and ultimately ask visitors to drop their email addresses. But both terms express different emotions and the difference between these two is same as the difference between “fellowship” and “enlisting”.

“Join Us” has a personalized touch where “sign up” refers that you just want to increase your list.

So, you can see a single power word can change the way you feel about a button.

Sometimes you click on a headline, just because a single world strikes your mind. Similarly, sometimes you click on a Join Us button because the word creates an emotion.

You must be wondering: if a single word can create that much difference then what are those hook words I should start using too? What are those marketing words to attract customers and increase sales?

Let’s connect the dots then and have a look at this powerful words list, our experts are using in their marketing campaign

Language class chapter 1: Most persuasive words of English!

1. Because:

Giving reasons is always preferable. No one would commit on anything if you don’t narrate them why you want their cooperation. Let’s take an example!

“Excuse Me, I have some pages. Can I use Xerox Machine?” is an statement that generate less leads as compared to the statement “Excuse Me, Can I use Xerox Machine because I want to make some copies”. You can perform an A/B testing on these and let me know the results via the comment box below. Look at one of Reebok’s older slogan

Because ,life is not a spectator sport

No one can deny on the fact that it was the most successful slogan of the company.

It doesn’t matter what reasons you give to your customers, just add something with “because” to support your statement.

2. You :

As a marketer you should always write as if you are talking to your customers and about the customers rather than talking about yourself. The tiny term “You” is big enough to break the walls between you and your customers and gives your visitors a feeling that they are needed and important. It might feel like an illusion but trust me your customers feel it. So let your customers know that their values are acknowledged by using such business power words.
Think about the slogan of famous L’oreal :

Because, you’re worth it 😛

3. Free:

Well, we all like free things and that’s alright! There is no doubt the term “Free” captures everyone’s attention by default. So chances are really high to get more conversions when you use “Free ” in your Calls-to-action, headlines, email-subject lines and even in your opening sentences and paragraphs.

4. New:

People in our consumer world always want to be ahead of their peers while being in line with the latest trends and cool products. In one line, our whole consumer world is driven by the chase of new. People strive for new things in market and major portion of their searches revolves around the new-comings. So take advantage of these 3 characters and include it in your punchlines and give your customers a chance to jump upon something new.

Language class chapter 2: Most influential words of English!

5. Now:

Including “Now” in your statements bias your users to take an action immediately which is very good as no one wants to wait. This can work in both ways. It may appear to your customers that a certain offer is limited and you believe in instant action thus works as a perfect word to attract customers.

6. Offer:

Who don’t want an offer? I guess no one would raise a hand here. Obviously, offers fascinate everyone. So don’t neglect the introduction of this power word in your headlines, headings and email subject lines.

7. Announcing:

Think about your loyal customers. They always seek for some latest updates from your side and keep a constant eye on all your announcements. Power words and phrases for Announcements are made for awareness for a service or a product that is recently launched or updated.

8. Easy:

Everyone wants an easy going approach for everything whether it is for some easy installation process or some easy ways to take your customers to the next step of your purchasing process. Customers wants to know an easy approach for almost everything. So leverage the use of this positive sales word “easy” in your how to’s and other headlines.

9. Guaranteed/Proven:

Assure your customers with a feeling that they have everything to gain and nothing to lose. “Guaranteed” and “proven” are the magical marketing words to attract customers. With the association of these words, customers have your reassurance that their purchase is smart, efficient and wise one.

10. Love:

Whenever Love comes from a brand or a product, it by default brings the instant and efficient response from audience. “Love” shows customers that their purchase will be emotionally rewarding and that’s what you want to assure your customers, Isn’t it?

11. Exclusive/Secret:

These two words when used in writing give an impression to customers that a product or service is completely tailored for their demands. It’s usage is mainly focused on cajoling a customer. These are the attractive words for advertising that ensures a certain product is specifically for a group of customers and not for the masses.

Language Class Chapter 3: Powerful words to encourage community!

12. Join:

As stated earlier “Join Us” in place of “signup” adds up a layer of personalization at registration or when you are asking for subscriptions. It gives a sense of togetherness to your customers. It also ensures them that they are not only a part of growing list of users but a valuable asset to the organization.

13. Become a Member:

The phrase “Become a Member ” is to let customers know that their participation is much more than just being a regular customer.

14. Come along:

This phrase is again to show the synchronization between customers and organizers. They give customers a feel like they are participating something really larger than themselves.

Language class chapter 4: Some other words that imply scarcity!

These are the words that cause an immediate action since fear of losing an opportunity threatens customers and they take an immediate action. FOMO (Fear of missing out) often ends up with an exceptional hike in sales. You have also been noticing it, right?

Use such phrases in your emails, headings and promotional copies.

15. Limited Offer
16. Sale ends soon
17. Today only
18. Only 10 left
19. Offer available here
20. Now
21. Expires
22. Quick
23. Hurry
24. Going fast
25. Last Minute
26. Instantly
27. Immediately
28. Suddenly
29. At this moment

Language class chapter 5: Some words to make you feel safe!

These business power words and phrases when used in a language create trust among people and then they are more likely to convert. They showed that product and service is already tested and using it will give no harm. Hence encourages calls-to-action.

30. Best- selling!
31. Cancel anytime!
32. Certified
33. Money-back
34. Official
35. Protected
36. Tested
37. Verified
38. Authenticated
39. Lifetime
40. Proven
41. Risk-Free
42. Unconditional
43. Pledge
44. Safe
45. Straight-forward
46. Privacy
47. Painless
48. Success
49. Painless
50. No-questions
51. Endorsed

Language class chapter 6: Business Power words to add value to your products!

When you are selling a “Want” versus “Need”, you have to make sure people are aware of the luxury that you are promoting. And these positive sales words are powerful enough to give your product a premium feel. Use these powerful words for sales and bias your customers to buy it.

52. State-of-the-art
53. Hand-crafted
54. Spick and Span
55. Premium
56. Brand New
57. Invite-Only
58. Pristine
59. Luxurious
60. Introducing
61. Authentic
62. Limited-edition

Language class chapter 7: A list of comprehensive marketing power words!

63. Discover
64. Profit
65. Best
66. Win
67. Amazing
68. Latest
69. Basic
70. Complete
71. How to
72. Powerful
73. Learn
74. Help
75. Understand
76. Know
77. Special
78. Extra
79. Promote
80. Premiere
81. Create
82. Epic
83. Inspire
84. Massive
85. % signs
86. $ signs
87. Professional
88. Affordable
89. Detailed
90. Results
91. Highest

Language Class Chapter 8: Power words and phrases that express exclusivity!

92. Only for Members
93. Login Required
94. Invitation-only
95. Apply First
96. Be one of the few
97. Membership now closed
98. Be the first to hear about it
99. Only available to subscribers
100. Get it before everybody else
101. Open for you only
102. Alert for subscribers

Boost your blog traffic and increase your sales by using these powerful words list vocabulary. You might feel a little put off by the words mentioned above but don’t worry as you are not alone here. Just give an experiment to these words and see the difference in your business hit rate.

The Beginner’s Guide to Get 1000+ Views on YouTube

There is no use of stacking up videos on your YouTube channel if there is no one to watch it. And this applies to all marketers who are trying to acquire some results through their YouTube marketing campaign. Hence, if you are in the league of marketers who want better conversions, and sales through YouTube views but struggling to get some, here is an article that will give some important tips about improving your YouTube views.

Note:- Before we start let me tell you that the motto of increasing the number of views is being able to convert those views into your customers.

Make a Video That Has Searches

I know that this point may sound vague but it is really important to create a content that has searches.

A valuable video will naturally gain more views. Such videos can be used to provide notifications of your offers. At the end of video, you can say like- “to know more about the technique in the video download the PDF”.

Now, let’s say if you have 4000 views on a video, even a part of views downloading your PDF and getting converted as your email list (viewers have to enter their email address to download the service) is an awesome deal.

Thus, it is important to get more views and convert them into leads for your business.

How Do You Get the Views?

There are certain ways through which you can actually increase your views organically. Let me list them down for you:-

1. Through Social Media

It is your network that you have on your social media platforms such as LinkedIn, Facebook, Twitter or Instagram.

You can share your videos to networks on LinkedIn, Facebook, Twitter or Instagram.

2. Through Increasing Subscriptions

A. YouTube Widgets

If you have a blog that already attracts good amount of visitors, you can use YouTube widgets to increase subscribers and views on your YouTube channel.

How can you do it?

You can install YouTube subscription widget on your blog (I recommend to install it to the sidebar). Hence, people who like your blog can also follow you on YouTube.

Just copy and paste this code above your YouTube username in the HTML code of your blog:-

B. Through Constant Interaction

You should constantly interact with your viewers who comment on your videos as well as comment on other videos related to your niche. It will certainly reciprocate more subscribers and viewers to your YouTube channel.

C. Through Niche Blogs

You can also share your videos in a blog belonging to your niche. You can post your comments on articles related to your video and provide a link of your video in your signature. Hence such an act will give two cutting edge advantages:-

People reading the comments will see your comments. They might click on your link.
It will work as a backlink which is very important for your video to rank on YouTube. When you are posting comments with your video link on different blogs (do not spam) that does not belong to you, Google thinks that your content is getting distributed across the internet and hence provides higher ranks to your videos. Hence, share your videos in the first 24 hours of its creation and it will have a great impact on your video rankings.

Now, how often should you post? You can post your comments on 20 blogs per week. It will serve the purpose.

D. Through Reddit

Reddit is majorly known for its appropriate content about anything under the sun. Hence, Reddit is a great place where you acquire great views if you qualify its terms and conditions.

It has many subreddits (sub categories) that cherish content with great value. You can post your content according to your niche and this tip will surely yield more views for you.

E. Various Communities

There are various communities (almost for every niche) that will accept your videos.

What Sort Of Videos Should You Create

There are three area that have good searches on YouTube. They are:-

Entertainment
Inspiration
Education

Well, I recommend using education to create videos.

Everyone irrespective of his or her niche has something to offer as education to their target audience. And moreover, how to videos and tutorials have a lot of searches on YouTube. You can write reviews revolving around any trending products or how to videos about any trending technology. You don’t have to talk much or anything about your business in your first few tutorials. Gradually, you can create good content that will obtain more views and then introduce your services in the form of PDFs, podcasts, or audio tutorials. Thus, you can build your email list.
You can search for topics through keeping an eye on trending topics. If there is a buzz going around a topic that you know about and has not been yet featured on YouTube, be the first person make a video on it and post it on YouTube. This will really help you gain views and subscribers.
You can search on communities for FAQs and keep an eye on your competitors as well.

Note:- The ideal length of a video is 3 to 5 minutes but it totally depends on the content. Hence, if a video needs to be long to be educative, it can be made lengthy to serve the purpose.

Use Keywords In Your Title

If there is a competition for a video you are going to post, you need to make sure that your video title is keyword optimized. How do you do that?

Use Google keyword planner to search for keywords that have medium searches (100-1k) and low competition in a month. Introduce those keywords in your title and description.

Have a strategy that works for long term and you will be securing your video ranks on YouTube for a long time. Include your exclusive audience, backlink your videos and have a plan for sharing your videos that keep your videos visible on Google and YouTube for at least 6 months.

How Snapchat Is Going To Change Your Business (Reasons And Tips Inside!)

I may sound like a moron calling Snapchat as a great medium for business. Well, content that lasts only for 10 seconds and doesn’t even look convincing as Twitter or Facebook for marketing purposes. True, Snapchat doesn’t seem like a good business breeding ground, at least for many business owners! But on the contrary, Snapchat is proving out to be a great businesses platform to many well-known brands. And if you want to connect well with your customers, you need it too. I tell you why I think so. Read On!

Reasons Why You Require It

It Is Favorably Personal:

The best things about business Snapchat account includes the ability to update your followers about your last company trip to a foreign land, your latest product launch event or the pranks you play on your co-employees. You are able to connect to your followers with your stories and hence your relation becomes more engaging and trustworthy. You can find some great examples here.
You Can Find Incredible Engagement

Snapchat’s essence lies in its instant nature. That’s why; Snapchat has hit 301 million monthly active users worldwide. Huffington post states that a user who has 1000 followers on Snapchat can anticipate at least 900 followers to watch each of his or her snap. That’s awesome! This number looks far better when we compare it to our traditional methods of marketing i.e. email and Facebook. As you need to pay to make your ads visible to your audience on Facebook and emails have an open rate of 25%.

You Can Find Awesome And Relevant Filters

The filters of Snapchat are quite viral. They are also a great example of coding expertise. The screenshots of the filters are quite ubiquitous on the web and can be used for Snapchat marketing campaigns.

Lenses and Computer Vision

Before we move further into knowing how to create following through Snapchat, I think you need to know how technically fabulous Snapchat is.

Snapchat did not start well when it came to coding aspects. The app consumed CPU resources even when it was not used. But with 2.0 version, things really changed.

Snapchat Lenses and Computer Vision

They are great tools to make your snaps more interesting. It applies real time filters and sounds. So, what’s amazing about them? First of all, let me tell you that it requires great coding aspects to map your face real time. The technology is called ‘computer vision’. The technology facilitates the app to look at your face and detects your facial expressions. It outlines the expressions and takes account of the factors such distance of your face from the camera, expressions you pull out and the direction you are staring.

Things you need to perform:-

Tap on face in Snapchat
Swipe left and choose the lens
Perform the actions you have been prompted to do. For example, the screen will say “raise your eyebrow”.
Tap on capture button to click an image and hold it to record a video.

Creating Your Following on Snapchat

Now, you would be thinking the ways to use this treasure that you were missing out till now? Well, Snapchat is a pretty simple game. Here are the things that you have to do:-

Create intriguing stories
Post at least twice per day
Download those stories and share them on other social media platforms such as Instagram, Facebook and Twitter.
Share the stories on your website or with your article.

The motto is to provide maximum exposure to your content so that it acquires maximum engagement.

Awesome Snapchat Marketing Strategies for Your Business

So, what are you waiting for? It’s time that you upgrade your marketing campaign with Snapchat. But, you can’t just dive in unprepared. You need a solid strategy to follow and gain the maximum out from the platform. Here, are some tips which you can employ to foster your business instantly.

1. Post Regularly

The rule applies not only to Snapchat but any social media platform that provides highest engagement. Hence, never miss to post. Ideally, posting twice a day will certainly bring up opportunities for your business. Your main focus should revolve around indulging your audience into your experiences and make them feel that they were with you.

2. Make Peace With The Limits

Yes, a 10 second long video or image can seem heart-breaking to marketers. But, that’s the essence of Snapchat and the proof of its acceptance lies in 301 million users Therefore, now the question stays what should you do to engage your prospects? Create a goddamn cool image or video of 10 seconds! Your content should be interesting enough to attract audience in 10 seconds.

3. Reveal Your Personality

People really love to connect with people they love and follow. Hence, this is your chance to build a strong relationship with your target audience. Many brands have worked out this phenomenon and reaped the benefits. Snapchat endorses human connection and thus, depicting a story and speaking directly to your crowd will build trust with your customers.

4. Share On Other Platforms

You don’t have feeds in Snapchat and it is difficult to search for new followers. But, you can circulate your content on other social media platforms like Facebook, Instagram Google+ etc.

5. Keep Posting

3 billion snaps per day and 166 million daily users (opportunities), you have got every reason to move along with Snapchat. Keep moving ahead.

Bonuses

1. Recruiting Top Talent:

If you are hiring, you can spread the news efficiently via Snapchat advertising. You can take the example of AOL who used Snapchat to hire women staff by posting video snaps on the web that reached 17 million views and 8 million users.

2.Organizing Contests or Providing Offers:

Again, Snapchat is a great medium to organize contests that promotes your brand image. For example, Grubhub conducted a one-week scavenger hunt called as ‘Snaphunt’. They posted different challenges daily which increased their followers by 20%.

I’m sure that Snapchat is much more than a snap-sharing tool for you and you would have got an idea about how to start with Snapchat. Now, you can go out and research for some brands in your niche that are making it large from their business Snapchat accounts. You can take some serious lessons from their Snapchat marketing strategies and give your business a kickstart.

Names like eMarketer have already forecasted Snapchat as the next big thing to watch out in the marketing arena. Thus, now it’s your turn to make hay while the sun shines. Believe me, it will be time well spent.

Have a splendid Snapchat marketing journey!

The Ultimate Guide To Get Traffic From Reddit

How much do you know about the “the front page of internet”? Yes, that’s the slogan of Reddit and it should be said that Reddit is a miscellaneous baggage of computer nerdiness, social commentary, cool links, and fascinating news. Now, doesn’t it seem like a good place to advertise your websites? Well, there is a minority which acknowledges Reddit as an awesome platform to increase a website’s traffic. In addition of being an impressive community, the site can offer you massive number of hits in a short span of time as well as provide quality hype and followers amidst countries like UK, USA and Canada.

In this article, I am here to share some facts about Reddit and make you more aware about this awe-inspiring website.

Reddit: Defined

Reddit was launched in 2005 and since then, it has been a growing platform for entertainment, news and social sharing. The name “Reddit” is derived from two English words- Read and Edit. Reddit’s users term themselves as Redditors which again follows the same fashion of amalgamation of words- Reddit and Editors.

Up-votes (thumbs up) and Down-votes (thumbs-down) decide ranking of your submissions in Reddit. Besides this, if your comments get upvoted, it will gain you comment karma and if your link gets upvoted, it earns you link karma. Correlatively, your link and comment karmas will acquire you more authority in Reddit and correspondingly will increase your upvotes on your link.

Reddit got its limelight during its joint venture with Mars Curiosity Rover Mission in its AMA program.

Reddit Statistics

Founded in Medford, MA and located in San Francisco
234 million unique users (Last updated 11/6/16)
853, 824 Subreddits (Last updated 6/23/15)
11, 464 Active communities (Last updated 2/19/16)
8 billion Monthly pageviews in Reddit (Last updated 11/6/16)
25 million Average daily votes (Last updated 11/6/16)
217 using Reddit (Last updated 2/19/16)
Average visit Length for Reddit- 13+ minutes (Last updated 11/6/16)

Why Should You Use Reddit (better than other networks)

Reddit is a rapidly growing social networking site where you can submit a variety of content ranging from web 2.0 to entertainment and fun posts. You just have to stick to some rules which will help you get more traffic to your website. So, why should you choose Reddit over other social networking sites?

Google Adsense loves Reddit due to its premium traffic (majority users are from UK, USA and Canada) and low bounce rate. So, you can take help from Adsense to promote your business.
Reddit helps you to distribute your website’s traffic to various websites and other social networks with the help of back linking.
Referral traffic can be created through Reddit which will increase your website’s overall ranking.
Legitimacy of your submissions are checked and decided by real people and not some computer algorithms like some social networking websites do. So, a good content will be always encouraged in Reddit.
Social networking sites like Facebook ask for money to share your links with your audience (it narrows down exposure) while Reddit allows your website to paddle its canoe does not act greedy even if it hampers their business.
Majority of Redditors are from UK, US and Canada which provides the website some premium traffic.
Reddit is great for viral marketing as you gather good amount of exposure as soon as you hit the hot news category (i.e. getting 20 upvotes in the first hour of submission). Hence, you can enjoy free quality traffic on your site.
Reddit is a great platform for content marketing as good posts are encouraged and similarly bad posts are booed away.
If you offer good content constantly, you will be able to gain loyal readers.

Tips to remember while using Reddit

Identify your Audience from 853,824 Subreddit:

You have to find out your niche from 853, 824 Subreddits. There are many different kinds of subreddits. For example, the subject technology has subreddits like /r/ppc, /r/webmarketing /r/technology and so on.
Build relationship with your audience:

After identifying your readers, you have to connect with them through your content. Spend time on your profile and interact with your readers. Comment on links and provide sound advice to them. Just remember to create a helpful image and add value to everything submission or comment you offer.
Choose a timeslot to submit your links:

Like every social networking sites, Reddit also responds well to content submissions which are done at particular time slot. According to kissmetrics, content shared before 5pm EST will get your more thumbs up than any other time of the day. But, you must know the time when the sub members are most active. This can be a hit and trial but it is worth it.
Respond to comments on your link:

Improve your credibility as a submitter by interacting with your readers who ask questions or leave comments on your link. Be utmost helpful to people who seek your help.

How to Kick-Start your Reddit Journey

● Create a Reddit account and verify it through your email

Go to reddit.com and register yourself with a real name or name connected to the topic you want to discuss.
Now verify your account through your email address. If you do not receive a mail, you can also verify your account by going to this link https://ssl.reddit.com/verify?reason=submit

● Share something interesting to gather 100 link karmas

You cannot post a link unless you have 100 link karmas in your Reddit account. So, share some amazing and unique images or posts which can be an instant hit amongst people. If you want to check whether your shared image is unique, you can try http://karmadecay.com/. Make sure you submit your posts in the right subreddit. (example of shared image on Reddit needed)
Hence, wait for those link karmas and then you can promote your link.

● Submit your content in the right subreddit

It is very important to choose the correct subreddit or else you might get banned in Reddit.
For help, you can visit https://www.reddit.com/subreddits/. The contains all subreddits you can find in Reddit and hence you can easily choose the subreddit you want.
After finding your channel, gather 20 upvotes in an hour to place your submission at your hot news category so that your content gets maximum exposure. With Reddit, you can get many visits in a limited amount of time.

Strict NO to these things

Don’t Spam.
No child pornography.
Don’t post your personal information.
Don’t mention “up-vote please”

You can only create 3 accounts per IP address.

Note:- However, if you are a service provider managing multiple clients, you can use this method to create more than 3 accounts (not meant for any black hat activities).

To create more accounts using same IP address, use VPN. You can use VPN and manage up to six accounts.

Method:-

Use two different browsers, for example Mozilla and Chrome. Make 3 accounts in Reddit using Mozilla.
Now, use chrome to download and install any proxy so that you can change your IP address.
Set US server as your IP location and create another three accounts in Reddit.com.
Thus, you can utilize one account as the primary account for submitting links and other accounts to help primary account to get maximum comment and link karmas.

Most Desirable Topics on Reddit

Fitness
Food
Comics
Science
Technology
Marijuana
Religion
Politics
Personal stories
Art and Photography
Educational Sites

To Exchange Upvotes, Try These Facebook Groups

https://www.facebook.com/groups/redditclub/

https://www.facebook.com/groups/RedditUpVote/

https://www.facebook.com/groups/Votemefast/

https://www.facebook.com/groups/734121159964581/

Extension for browsers to switch to different accounts

http://redditenhancementsuite.com – Add this extension to your browser. This extension is also available at the bottom part of your account as well. You can add every account you own to this extension. It will result in better management of your accounts.

Note:- Reddit only allows 3 accounts per IP. so if you want to add other accounts as well, use a proxy.

One Gmail Account for all your Reddit accounts

Using different Gmail accounts for Reddit accounts can be frustrating. So, you can use this method to use a single Gmail account for all your Reddit accounts.

Create a Gmail account. For example:- [email protected]
Open reddit.com
While registering yourself, write [email protected]. Thus, you can receive every notification related to your Reddit accounts in the same inbox.

Total Recall

Always remember to bring the best content to the table.
Interact with your audience.
Collect as much karmas (link and comment) as you can. It will improve your stature on Reddit.

Please share your valuable experience with Reddit on the comments below. Wish you a great day ahead!

The Anatomy Of A Perfect About Us Page

Which is the most favorite web page in any company’s website? Okay, let me rephrase it for you- Which page is the most visited page (after landing page) in a company’s website? If you say, it’s “About Us” page, you are correct.

If your visitors are interested in your business after visiting your landing page, they will certainly hit the “About Us” button and look for information like

Who are you?
What do you do?
Your story: how did you start and reach the current place?
Why Should They Choose You?

Hence, About Us is a substantial web page that markets your business, and you need to take it seriously. Here in this article, I have provided some resourceful examples and some effective tips to create the best “About Us” your website ever had.

Best about us pages examples:

First of all, let me show you some great examples of About Us page. I have included the best points about the web page and why I like them. I bet that you will wish to have an About us page like them:-

1. Apptopia- No Jargons

The best thing you would notice about Apptopia’s About us page is that it follows “No Jargon” policy on their website. The startup effectively communicates with its audience in such a way that any Mr.Average will understand what Apptopia has to offer.

Hence, what you gain from Apptopia’s approach is to avoid use of jargons on your About Me page. Create punchy lines that explain sophisticated products. Your About us section is for no good if an average person cannot understand what you have to offer.

2. Yellow Leaf Hammocks- Tells A Story

An About us page is meant to connect emotionally with people. Hence, when you own a story that tells how you have touched lives, say it loud to the world. Such content humanizes your business supplying meaning and context for your product.

Yellow Leaf Hammocks tell it to the world about how they are making a difference in the lives of thousands of weavers. The company has wisely organized its content in the form of pictures and digestible graphics and not just text.

I believe that every company has its own story that deserves to be told to the world. Thus, it is time to bring out your storytelling skills you have learned in your English classes. Create a descriptive content that has graphics, pictures and text and can connect well emotionally with your audience.

3. Cultivated Wit- They make it Fun

As said in their tagline, they really take it seriously to make their entire website interesting enough by showcasing their own company’s personality. Cultivated Wit with its uniqueness tries to the break the mold. The company shows that a business can tell about it not only through its “About Us” page but also its entire website.

4. Doomtree- Visual Storytelling With An Engaging Video

An Audio Visual is a great way to convey your story. Doomtree says it all with its epic content in the form of soundtracks and videos. Visit the About Us section of Doomtree and you will love the innovative concept of these 7-member crew. The page is responsive and search-engine friendly (particularly when internet usage on mobiles have increased than desktop users).

I bet you are swept off your feet by these state of the art About Us sections (you may have also started dreaming about your perfect About Us page). Hence, it’s time to give feathers to your wings. It’s time for some tips that you can meditate upon while creating the best About Us page.

How To Write a perfect About Us Content

There are certain things that you need to take care about while writing the best About Us page. Here are they:-

1. Talk about your audience and not yourself

It is really hard to not to talk about your business and talk about your audience on About Us page. Well, there is an easy method to do that. Although, your audience visits your About Us page to know your personality, they subconsciously seek for the solution to their problem. Talk about how you are dedicatedly working to solve their problems since the last few years. Try to connect your vision with needs. You can include facts and figures to make it plain for them to understand your worth. Hence, you have to be creative enough to present yourself in a way your audience will love. Blog Tyrant’s About Us is a very good example to look out for.

2. Let your customers endorse your brand

Introduce customers testimonials on your About Us page. Add details about your customers such as their full name and other appropriate details. It will add credibility to your page. Also include awards and recognitions especially that are customer oriented.

3. Tell your story

Even if you do not have a great story, you can still say it. Start with your beginning, where you belong from and the transition you took. Humanize your story and introduce failures and success in it. You will build a great story. Here’s how Moz tells its story. Make sure that you do not deviate in the process of building the best About Us page. You should not add anything irrelevant to the content that does not reflects your company.

4. Build a multimedia About Us

According to Forrester, a minute video is worth 1.8 million words. Therefore, it is important to have an eye-catching About Us content that includes infographics, videos, timelines, images and more. You can add headshots or interesting pictures of your team, some events and your recreational moments. Make your page lively but do not stretch it too far.

5. Avoid jargons

Always remember that your audience should understand your About Us page. Hence, do not use any words that can kill your connection with visitors.

6. Test It and ask for reviews

Last but not the least, test your About Us page. Also, ask for reviews from your peers and even clients. Add if you are missing something(your clients can provide you valuable inputs that may not come to your mind).

Tools to create About Us page

There are no tools to create a captivating About Us page. 😀

In the end, I just want to wish you good luck for creating the most awesome “About Us” page you have created ever. These examples and tips will surely help bring one to the desk. Say it loud about your memorable moments while creating your About Us page.