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You read an advertisement and what? You felt so compelled to buy what the advertisement is selling. Give me a high five đ if this sounds similar to you.
Chances are your eyeball got stuck to its amazing visuals or may be to its colors. But sometimes when itâs all textual, A single quote or more specifically a single âwordâ grab your attention so hard that you are biased to buy it for your own.
Yes, definitely some hook words are there that cater such a huge difference. Especially in the marketing world, Language is always considered as the most potent tool. When used effectively, it can do wonders that you have never imagined.
Marketers and advertisers are constantly harnessing the power of these influential sales words to sell you things.
Though, the argument is still there among people who consider marketing as a concept of visuals and multimedia rich mode. For their kind information, Language is still the strongest weapon that can benefit you with number of leads and can increase your sales.
We often come across some phrases like âJoin Usâ or âSign Upâ. Although, both phrases serve the same purpose and ultimately ask visitors to drop their email addresses. But both terms express different emotions and the difference between these two is same as the difference between âfellowshipâ and âenlistingâ.
âJoin Usâ has a personalized touch where âsign upâ refers that you just want to increase your list.
So, you can see a single power word can change the way you feel about a button.
Sometimes you click on a headline, just because a single world strikes your mind. Similarly, sometimes you click on a Join Us button because the word creates an emotion.
You must be wondering: if a single word can create that much difference then what are those hook words I should start using too? What are those marketing words to attract customers and increase sales?
Letâs connect the dots then and have a look at this powerful words list, our experts are using in their marketing campaign
Giving reasons is always preferable. No one would commit on anything if you donât narrate them why you want their cooperation. Letâs take an example!
âExcuse Me, I have some pages. Can I use Xerox Machine?â is an statement that generate less leads as compared to the statement âExcuse Me, Can I use Xerox Machine because I want to make some copiesâ. You can perform an A/B testing on these and let me know the results via the comment box below. Look at one of Reebokâs older slogan
Because ,life is not a spectator sport
No one can deny on the fact that it was the most successful slogan of the company.
It doesnât matter what reasons you give to your customers, just add something with âbecauseâ to support your statement.
As a marketer you should always write as if you are talking to your customers and about the customers rather than talking about yourself. The tiny term âYouâ is big enough to break the walls between you and your customers and gives your visitors a feeling that they are needed and important. It might feel like an illusion but trust me your customers feel it. So let your customers know that their values are acknowledged by using such business power words.
Think about the slogan of famous Lâoreal :
Because, youâre worth it đ
Well, we all like free things and thatâs alright! There is no doubt the term âFreeâ captures everyoneâs attention by default. So chances are really high to get more conversions when you use âFree â in your Calls-to-action, headlines, email-subject lines and even in your opening sentences and paragraphs.
People in our consumer world always want to be ahead of their peers while being in line with the latest trends and cool products. In one line, our whole consumer world is driven by the chase of new. People strive for new things in market and major portion of their searches revolves around the new-comings. So take advantage of these 3 characters and include it in your punchlines and give your customers a chance to jump upon something new.
Including âNowâ in your statements bias your users to take an action immediately which is very good as no one wants to wait. This can work in both ways. It may appear to your customers that a certain offer is limited and you believe in instant action thus works as a perfect word to attract customers.
Who donât want an offer? I guess no one would raise a hand here. Obviously, offers fascinate everyone. So donât neglect the introduction of this power word in your headlines, headings and email subject lines.
Think about your loyal customers. They always seek for some latest updates from your side and keep a constant eye on all your announcements. Power words and phrases for Announcements are made for awareness for a service or a product that is recently launched or updated.
Everyone wants an easy going approach for everything whether it is for some easy installation process or some easy ways to take your customers to the next step of your purchasing process. Customers wants to know an easy approach for almost everything. So leverage the use of this positive sales word âeasyâ in your how toâs and other headlines.
Assure your customers with a feeling that they have everything to gain and nothing to lose. âGuaranteedâ and âprovenâ are the magical marketing words to attract customers. With the association of these words, customers have your reassurance that their purchase is smart, efficient and wise one.
Whenever Love comes from a brand or a product, it by default brings the instant and efficient response from audience. âLoveâ shows customers that their purchase will be emotionally rewarding and thatâs what you want to assure your customers, Isnât it?
These two words when used in writing give an impression to customers that a product or service is completely tailored for their demands. Itâs usage is mainly focused on cajoling a customer. These are the attractive words for advertising that ensures a certain product is specifically for a group of customers and not for the masses.
As stated earlier âJoin Usâ in place of âsignupâ adds up a layer of personalization at registration or when you are asking for subscriptions. It gives a sense of togetherness to your customers. It also ensures them that they are not only a part of growing list of users but a valuable asset to the organization.
The phrase âBecome a Member â is to let customers know that their participation is much more than just being a regular customer.
This phrase is again to show the synchronization between customers and organizers. They give customers a feel like they are participating something really larger than themselves.
These are the words that cause an immediate action since fear of losing an opportunity threatens customers and they take an immediate action. FOMO (Fear of missing out) often ends up with an exceptional hike in sales. You have also been noticing it, right?
Use such phrases in your emails, headings and promotional copies.
15. Limited Offer
16. Sale ends soon
17. Today only
18. Only 10 left
19. Offer available here
20. Now
21. Expires
22. Quick
23. Hurry
24. Going fast
25. Last Minute
26. Instantly
27. Immediately
28. Suddenly
29. At this moment
These business power words and phrases when used in a language create trust among people and then they are more likely to convert. They showed that product and service is already tested and using it will give no harm. Hence encourages calls-to-action.
30. Best- selling!
31. Cancel anytime!
32. Certified
33. Money-back
34. Official
35. Protected
36. Tested
37. Verified
38. Authenticated
39. Lifetime
40. Proven
41. Risk-Free
42. Unconditional
43. Pledge
44. Safe
45. Straight-forward
46. Privacy
47. Painless
48. Success
49. Painless
50. No-questions
51. Endorsed
When you are selling a âWantâ versus âNeedâ, you have to make sure people are aware of the luxury that you are promoting. And these positive sales words are powerful enough to give your product a premium feel. Use these powerful words for sales and bias your customers to buy it.
52. State-of-the-art
53. Hand-crafted
54. Spick and Span
55. Premium
56. Brand New
57. Invite-Only
58. Pristine
59. Luxurious
60. Introducing
61. Authentic
62. Limited-edition
63. Discover
64. Profit
65. Best
66. Win
67. Amazing
68. Latest
69. Basic
70. Complete
71. How to
72. Powerful
73. Learn
74. Help
75. Understand
76. Know
77. Special
78. Extra
79. Promote
80. Premiere
81. Create
82. Epic
83. Inspire
84. Massive
85. % signs
86. $ signs
87. Professional
88. Affordable
89. Detailed
90. Results
91. Highest
92. Only for Members
93. Login Required
94. Invitation-only
95. Apply First
96. Be one of the few
97. Membership now closed
98. Be the first to hear about it
99. Only available to subscribers
100. Get it before everybody else
101. Open for you only
102. Alert for subscribers
Boost your blog traffic and increase your sales by using these powerful words list vocabulary. You might feel a little put off by the words mentioned above but donât worry as you are not alone here. Just give an experiment to these words and see the difference in your business hit rate.
