Your trusted White label PPC agency in India

White label PPC services offer outsourced comprehensive pay-per-click services from a third-party provider. They operate behind the scenes and let you rebrand and resell those services with your agency’s name. Thus, they eliminate the need for in-house PPC experts or infrastructure.

What are the Benefits of Using White Label PPC Services?

The most common benefits of getting white label PPC services are:

• Expertise

Reliable white label PPC service providers have a team of PPC management and campaign experts. Thus, you get the best results without investing in hiring or training new employees!

• Time Efficiency

PPC campaign management is complicated and can distract you from core business areas. Outsourcing white label PPC services helps you invest more time in other operations.

• Scalability

As your agency grows, you’ll need more PPC services. If you go for an in-house team, you’ll have to hire full-timers. During the low seasons, you may have to pay them even if there aren’t enough projects. If you seek freelancers, you’ll also have difficulty finding the right fit. 

With white label PPC services, you can scale up and down as required without any changes in quality. There’s no obligation to pay more if there aren’t enough projects.

• Cost Savings

If you go for in-house experts, you’ll have to hire experts and train them with industry standards. You also have to stay updated with the newest tools. Seeking white label PPC services will save you from all that expenses!

How to Choose the Right White Label PPC Agency?

When seeking a white label PPC agency, identify your agency’s required PPC services and goals. Then, you must check for the following factors:

• Experience

Ensure they have experience working with clients from vast industries, especially the ones you serve. They must also offer all relevant PPC services. Around 5 years of experience is good enough to ensure that a company has required skills with respect to different trends and challenges.

• Advanced Tools

They must be equipped and updated with the latest tools and software in PPC campaign management, monitoring, and reporting. This lets them offer the highest level of efficiency and precision in the campaign results.

• Good Reputation

Check for online reviews and testimonies on website. They must have positive feedback mostly. Go through their case studies and portfolio. Check how they served each client, starting from the different strategies to how they dealt with unique challenges. Connect with their clients to ensure all reviews and testimonies are true. Learn whether they are genuinely satisfied with the campaigns and achieved the expected results.

• Complete Transparency

The company must communicate transparently and create easy-to-understand reports. They must also share regular campaign performance and analytics updates. This will help you communicate with your clients further.

• Customization

They must be able to tailor PPC services according to your client’s needs, goals, and target audience. This might be about the campaign strategy, report templates, or other standards. It will help you seamlessly serve all clients and build a great reputation for your agency.

• Competitive Pricing

Don’t expect extremely low prices from reliable white label PPC companies. Agencies with too low prices might use subpar tools or questionable strategies. However, you can expect their prices to be way lower than hiring an entire in-house team. They must also have different packages to suit your needs.

What’s included in White label PPC management service?

White label PPC management includes a range of services, including the following.

• Campaign Strategy

They built a thorough PPC strategy according to the client’s goals, needs, target audience, and budget.

• Campaign Setup

They set up PPC campaigns on different platforms, including Google Ads and social media platforms. This helps in proper targeting, budget distribution, and ad group structuring.

• Keyword Research

They research keywords in detail to identify the most relevant terms and phrases to drive more traffic to client websites and blogs.

• Ad Design

They design engaging and aesthetically pleasing banner ads for network campaigns.

• Ad Copywriting

They produce ad copies that follow PPC platform guidelines to boost conversions and clicks.

• Ad Extensions

They use ad extensions, including site links, structured snippets, and callouts. This boosts ad visibility and click-through rates.

• Bid Management

They track and adjust bids for ROI maximization and ensure campaigns stay within the budget.

• A/B Testing

They conduct A/B testing to compare landing pages, ad creative, and targeting tactics. It helps recognize the best approach.

• Optimization

They optimize campaigns depending on performance metrics. Then, they adjust keywords, ad copy, bidding, and targeting strategies to boost results.

• Performance Monitoring

They regularly monitor performance metrics, like click-through rates, cost-per-acquisition, and conversion rates. It lets them identify scopes for improvement.

• Conversion Tracking

With conversion tracking measures, they monitor campaign efficiency. This helps them optimize desired actions like purchases.

• Reporting & Analysis

They share in-depth reports on campaign performance with insights and recommendations for optimization.