A white label SEO company offers expert SEO services and lets you rebrand and resell them under your agency’s name. In other words, it’s outsourcing your SEO needs.

However, the greatest struggle is finding a trustworthy agency to rely on with your client’s campaigns. Amidst so many growing white label SEO services, it can become challenging to choose the right one.

You also don’t want to invest in the wrong company. Otherwise, you’ll lose your client’s trust and earn a bad rap.

If you’re also facing the same dilemma, here are all the tips you need to find the right SEO partner!

1. Set your goals and research

Identify your clients’ SEO goals or, in other words, what kind of SEO services you want to offer your clients. Here are a few questions to understand it:

• What do you want to achieve with the help of white label SEO agency?
• Do you want to boost website traffic, increase conversions, or enhance keyword rankings?

Once you understand the goals, you know what you expect from agencies. Now, research all the SEO companies and check whether they promise to help you attain the desired results.

Conduct thorough research and shortlist a handful of reliable white label SEO companies. These can work within your niche and even be versatile full-service ones with a good reputation.

2. Check their skills and experience

After shortlisting the most suitable agencies, check out their expertise in different areas of SEO. Check whether they offer

• On-page optimization, such as keyword research and blog content
• Off-page optimization, like guest posting, backlinking, local SEO, and link building,
• Web development
• Content creation
• Technical SEO

Go for companies that offer more comprehensive services than the other to ensure they can meet your SEO needs.

3. Ensure they offer transparent reports

When you rely on a white label SEO agency India, you invest your company’s entire reputation in their hands.

After all, their efforts will help you build your portfolio and offer the best campaigns to your clients. So, you deserve to stay updated with transparency and clear communication!

A reliable company will share easy-to-understand reports (without technical jargon), regular updates on the campaign, and clear progress insights.

4. Prioritize scalability

If it’s a new business, you may not always get the same amount of projects. Some months, you might have fewer tasks than others. On the other hand, as you grow, your client base will grow and land projects!

So, choose white label SEO services that can scale up and down according to your needs. They must not force you to pay more during the sluggish seasons.

They must also be able to expand their services when required. If you secure clients from distinct industries, they must also be able to meet your needs accordingly.

A reliable white label SEO company with scalable services will help you succeed in the long run.

5. Pay attention to their flexibility

Your agency will acquire different types of clients. The same SEO strategies won’t work for all of them.

So, seek an agency that is open to customize their strategies and services depending on your client’s needs, their business goals, and their target audience.

They must research the target audience and customer behavior well and avoid using generic keywords for all clients.

Along with that, they must adjust the reports based on the metrics important to your clients, whether that’s e-commerce metrics or local search ranks.

6. Look for previous projects, testimonials, and clients

Check the portfolio of the shortlisted agencies and client testimonials and reviews. Enquire about their strategies to achieve results.

However, don’t just trust them blindly. Request previous client’s contact from them or seek the businesses by yourself to cross-check.

Speak with their clients and know about their experiences and how their campaigns helped them. Know whether they are satisfied and reached the expected results.

7. Compare their prices

The pricing of a white label SEO company can say a lot about their services. Reputable companies will offer different packages to choose from according to your needs and budget.

Of course, don’t chase SEO companies that offer you “too-low-to-be-true” prices. There’s a high chance they use black hat techniques. These can penalize your client’s website reputation and ranks.

Go for one that demands reasonable prices but not as high as hiring an in-house team!

8. Ensure there’s proof of secrecy

One of the greatest goals of going for a white label SEO agency is so that they do all the work for you and you can rebrand all tangible reports under your agency. After all, this works as your portfolio to attract bigger clients.

However, there’s always a fear of potential leaks or confidentiality breaches. So, go for a business that will gladly sign an NDA if you ask for it!

Conclusion

The right SEO partner will take your business offering to the peak. So, follow these crucial tips with careful consideration, and you’ll find the best white label SEO servcies to meet your expectations!